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Partners & Sponsors for the Project:
Overview
Problem:
Generic career resources and chatbots often lack the personalization and technical depth required for UX and Business students, leading to friction in resume building and a lack of trust in automated guidance.
Goals:
Develop a trustworthy, student-centered AI conversational agent that reduces cognitive load through structured guidance, personalized career preparation, and professional yet accessible interactions.
Audience:
UX and Business students navigating career entry, portfolio development, and professional branding.
Timeline:
10-week sprint
Outcomes:
Functional AI Prototype: A fully deployed conversational agent built in Voiceflow with defined intents, flows, and a distinct personality system.
UX Documentation: Comprehensive User Journey Maps (covering happy, error, and dead-end paths), Persona development (Olivia Wilson), and an Iteration Matrix.
System Efficiency Tools: A structured Google Sheets-based resume template generator designed to eliminate manual data entry friction.
Validated Research: Comprehensive usability testing reports and post-survey results confirming high usability and friendliness scores.
Impact:
Demonstrated how Conversation Design Frameworks and ethical AI principles can create a meaningful, inclusive, and low-friction digital experience that empowers students to transition confidently into the workforce.
Tools Used:
Prototyping: Voiceflow, Google Sheets
UX Research: Guerrilla research, Interviews, Usability testing, Iteration matrices
Design: Conversation flow architecture, Personas, User journey mapping, Scenario mapping
Design Process
Conversation Design & Personality: Defining a balanced tone of student-friendly warmth and professional authority to establish user trust and credibility.
Personalization & Trust-Building: Leveraging tailored responses and clarifying questions to move beyond generic chatbot outputs and build deeper user engagement.
Efficiency-Driven UX: Reducing cognitive load by designing structured systems, like the resume template generator, to eliminate friction from manual data entry.
User Research & Ethical AI: Conducting usability studies to ensure inclusivity, privacy protection, and emotional sensitivity within a career-focused conversational system.
Iterative Prototyping: Using Voiceflow and Google Sheets to rapidly prototype, test, and refine complex user flows and "guided freedom" pathways.
Personality
In Iteration stages, our goal was to communicate with users through personal, student friendly, helpful, business-casual tone.
Personality
As final outcome, Colourpop will tell students about his wonderful personality, upon inquiry!
Colourpop is a Pirate representing the MSOE spirit!
Competitor Research
Top Competitors
Responses feel generic or unclear
The chatbot cannot handle unexpected input
The system fails to guide the user forward
User Research
Guerilla Research
Interviewed 5 students in UX and Business majors at MSOE
Conducted their experience using other chatbots for career prep and other career prep approaches
Chatbot Research, Competitive, and Value.pdfThe Challange
Our initial guerrilla research revealed a significant pain point for MSOE Business and UX students: while chatbots are convenient, they often provide contextually thin or overly generic feedback. Students juggling heavy academic workloads needed a tool that was both time-efficient and highly specific
Persona Development
Persona
Olivia is representing a group of MSOE UX & Bus students after our constructive research and feedback that we have collected.
The Solution
We designed "Raider’s Career" to act as a trustworthy professional mentor, specifically tailored for non-engineering majors. The goal was to provide industry-backed insights with a student-friendly, business-casual tone that makes career planning straightforward.
Usability Testing
Usability Testing
After developing the prototype, We conducted usability testing to see if the design met the students' need for speed and specificity.
User 1 CCC Bot Testing 1.pdfUsability Survey
Usability Survey
After developing the prototype, we conducted a usability survey to see if the design met the students' need for speed and specificity.
Overall Rating 5/5
Responses Rating 4/5
Chatbot Development
Happy Path
Main Goal: Olivia Uses AI bot to build her resume so that she can start applying for jobs
Limitation: Emotional state may be too generic, overestimates chatbot capability when it comes to personalization
Happy Path
Example: Student Requests a resume template with the given information
Dead End Path
Main Goal: Olivia uses AI Chatbot to ask for personal contact information and video conferences with experts in the field
Limitation: Assumption that the user behavior is patient when often new users get annoyed quickly
Dead End Path
Example: Student requests the contacts for professionals in the UX industry to ask them for a job
Error Path
Main Goal: Olivia uses CCC Chatbot to learn what UX related skills are most in demand for internships.
Limitation: Limit applicability towards diverse users
Dead End Path
Main Goal: Olivia uses AI Chatbot to ask for personal contact information and video conferences with experts in the field
Limitation: Assumption that the user behavior is patient when often new users get annoyed quickly
Final Deliverable
Click the image linked above to test COLOURPOP!
Key Takeaways
Conversation Design & Personality: Defining a balanced tone of student-friendly warmth and professional authority to establish user trust and credibility.
Personalization & Trust-Building: Leveraging tailored responses and clarifying questions to move beyond generic chatbot outputs and build deeper user engagement.
Efficiency-Driven UX: Reducing cognitive load by designing structured systems, like the resume template generator, to eliminate friction from manual data entry.
User Research & Ethical AI: Conducting usability studies to ensure inclusivity, privacy protection, and emotional sensitivity within a career-focused conversational system.
Iterative Prototyping: Using Voiceflow and Google Sheets to rapidly prototype, test, and refine complex user flows and "guided freedom" pathways.
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